Imagine Rochester’s New Indie Bookstore

Come to 740 University Avenue and help imagine Rochester’s new Indie bookstore! As we build our inventory of small press, hard-to-find, and thought-provoking titles, we want your input. Which books changed your life? Who are your favorite authors? What are the groundbreaking new publications every excellent indie should carry? You’re invited to grab a magic marker and write down your recommendations. And while you’re here, browse recent arrivals on our shelves, offered at a discount (First Friday only), and enter a contest to name the bookshop: the winner receives a $100 gift certificate!