First Festival of Sound and Light

Location: WAB – 740 University Ave.

Beginning in the fall of 1915, with an event that took place in Highland Park, Rochester Architect Claude Bragdon dramatically transformed his architectural work by designing theatrical events and settings, which he called Festivals of Light and Song. These projects were staged throughout New York State, including Rochester, Buffalo, and New York City. These night-time events were transformative experiences for the participants, caught up by music and lights that embraced them as they moved through previously familiar parks, transfixing the participants as if they occupied a wholly new world. A festival in New York City’s Central Park attracted crowds of over 60,000.

Drawing upon this past, Writers & Books will be staging a  rebirth of the Festival of Light & Song.  This initial  event, will take place on Friday, July 5, at 9:30 p.m. at Writers & Books. with images projected on the façade of our, quite fittingly, Claude Bragdon-designed building at 740 University Avenue. This first show will be a tribute to Claude Bragdon, involving his images, words, and a selection of music he used in his own Festival events a century ago.

This show, involving both images and sound, will be accomplished through a process known as 3-D video mapping. Video mapping uses common entertainment technology in a new, innovative way to project video or still images on buildings, façades, structures or nearly any kind of complex surface or 3D object to shatter the viewer’s perception of perspective. The projector allows bending and highlighting any shape, line or space. It creates astonishing optical illusions, a suggestive play of light and turns a physical object into something else by changing its perception of form.

Come just as darkness descends, bring a lawn chair to sit in, and take in the first of a series of Festivals of Sound & Light.

**IF IT RAINS, the event will be rescheduled for Saturday (4/6) at 9:30PM.